United Nations
My World 2015
Adobe Illustrator
My Role in This Project
Position:
Identity Design, User Interface Design, Prototyping, Data Visualization, Information Design, Information Architecture
Design:
Information Design
Tools:
Adobe Illustrator
In 2013, the United Nations launched a large scale survey enabling people to vote for the next Sustainable Development Goals, set to inherit the Millennium Development Goals in 2015. Seed worked with the UN on developing the online and offline mechanisms to collect votes. This was an international effort with multiple offline volunteers reaching out to populations across the world who have no access to technology, in addition to an online survey collecting votes from the general population, ensuring maximum representation. At the end, close to 10 million votes were cast and the results heavily informed the enactment of the current Sustainable Development Goals. I worked on multiple aspects of the project, from the identity design, development of the prototypes for the vote collecting platform, to the offline surveys translated in multiple languages. These are images of the identity design.
Intellectual Property: this project was created while I was working at Seed and all intellectual property belongs to its respective owners as negotiated by contractual agreements or by law between the client and the company. Used with permission.
Personalization.
The idea was to have an “interactive” logo which can be used to generate a unique globe, depending on the votes each person casts, which can be generated for them to use on social media. There were 16 goals that people could choose from. Each goal was assigned a unique color id as well as a unique position on the globe. The choice of typography and brush like effect was done to reflect the human centering of the whole initiative and the far reach it was meant to have.
Example of 6 different votes and personal globes.
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The final tally of the votes and the 16 goals.
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The identity in context – English.
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The identity in context – French.
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The identity in context – Russian.
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The identity in context – Chinese.
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The identity in context – Arabic.
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The identity in context – the generated globe after voting.
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The identity in context.
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The identity in context.
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The identity in context.
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The identity in context.
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The identity in context.
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The identity in context.
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The identity in context.
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The identity in context.
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An additional identity was created for The World We Want initiative
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